P2B Trading: What It Is and How It Connects to Crypto Exchanges and Airdrops

When you hear P2B trading, a system where individuals trade directly with businesses using cryptocurrency. Also known as peer-to-business, it's the quiet backbone behind many crypto payments you don’t even notice—like buying a NFT from a studio, paying for a subscription with Bitcoin, or using a token to unlock a service. Unlike P2P (peer-to-peer), where you trade with another person, P2B is you paying a company, platform, or project directly. No escrow. No middleman. Just your wallet and their smart contract.

This model shows up everywhere in crypto. Look at Slex Exchange, a crypto platform offering zero-fee trading backed by commodities—they’re not just an exchange, they’re a business accepting crypto as payment for trading services. Same with SpireX, a regulated exchange with gamified trading. When you deposit ETH or USDT to trade, you’re doing P2B. The business (SpireX) provides the platform; you provide the crypto. No third party. No bank. That’s P2B in action.

And it’s not just exchanges. Airdrops, free token distributions by projects to attract users often require you to interact with a business’s website or app—sign up, complete tasks, connect your wallet. That’s P2B too. You’re giving your attention or data; they’re giving you tokens. The transaction isn’t monetary, but it’s still a direct exchange between you and the business. That’s why so many fake airdrops exist—they mimic real P2B flows to trick you into signing malicious approvals.

Why does this matter? Because P2B trading is where crypto meets real value. It’s not just speculation. It’s buying a service, accessing a platform, or earning a reward from a company that runs on blockchain. That’s why you see it in BaaS, Banking as a Service, where fintechs embed crypto payments into apps like Uber or Shopify. When you pay for a ride with crypto through an app, it’s P2B—your wallet to the business’s backend.

But P2B isn’t perfect. Without regulation, it’s easy for shady platforms like Loop Finance, a fake exchange with no team or product to pretend they’re real. That’s why you need to check: Is the business transparent? Do they have a live product? Are they listed on trusted exchanges? P2B trading works best when the business has skin in the game—real users, real revenue, real tech.

What you’ll find below are real examples of how P2B trading shows up in crypto—whether it’s through exchanges that take your crypto to let you trade, airdrops that reward you for engaging with a project, or tokens built for direct business use. No fluff. Just what’s actually happening on the ground. Some of these platforms work. Others are traps. You’ll learn how to tell the difference.